Social media, a technological domain functioning through computers, enables the sharing of thoughts, ideas, and information through virtual networks and communities. It represents a segment of the internet that facilitates rapid electronic communication of diverse content types, such as videos, photos, personal messages, and documents.

Individuals engage with social media through computers, tablets, or smartphones via web-based software or applications. While it is extensively used in America and Europe, Asia, especially Indonesia, is experiencing the highest rates of engagement. As of October 2021, there are more than 4.5 billion social media users worldwide.